DWS is more than just marketing dealership providers’ or self-insured program products online. DWS has a turn-key ecommerce marketing platform for the identification, targeting, fulfillment and consummation of dealership customers who we move to close the sale of incremental F&I products. We develop your data from your customers and provide the tools to drive customers to our sites. We do what needs to be done for today’s online consumer to move away from traditional brick-and-mortar, person-to-person sales of yesterday, like they have already done for traditional retail industries, to our virtual marketplace extension of our dealership clients’ F&I departments. Ours is a unique proposition which will drive immediate F&I revenues, short-long term service revenues and perpetual sales revenues.
DWS IN-STORE MARKETING
In-store support materials will be utilized to raise customer interest within F&I and Service. These pieces will work in concert with established sales practices.
DWS EMAIL MARKETING
After identifying eligible customers and vehicles, or following in-dealership inquires, tailored, targeted and dealership/OEM brand building will be used in a series of specific and evolving campaigns to direct dealership customers to our dealer branded sites. Key metrics reporting will be provided to track successfully sales as well as traffic activity and stages, direct and direct sales and leads and customer migration patterns.